March, 2003

MTV Films chooses NYCD to develop and manufacture an Enhanced CD for the blockbuster film Better Luck Tomorrow

Planned as a promotion piece to coincide with the premier of the movie, MTV needed a CD that would appeal to the target audience, while also generating interest in the film. The solution was to create a disc that offered a handful of songs from the movie's soundtrack, while also incorporating a computer-based interactive section with video of the trailer. The resulting enhanced CD was playable on standard audio players, while allowing users of both PCs and Macintoshes to play the video footage.

Using existing assets, NYCD designed and programmed the multimedia trailer for the enhanced CD portion of the disc, set up the artwork for the face and jacket of the CD, and manufactured over 35,000 copies including printed cardboard sleeves, all within less than 5 business days. By choosing a single vendor for all aspects of the project, MTV Films received a superior product in record time.