July, 2003

SpotCo, revolutionary Broadway marketing and communications firm, hires NYCD for Never Gonna Dance promotional CD.

In order to announce and drive advance ticket sales to an upcoming Broadway musical, SpotCo needed an captivating and innovative plan: the result was a direct mailer CD package that included a few songs from the musical as well as a discounted ticket offer. In less than 4 weeks, the CDs were manufacturing, assembled into cardboard mailers, and sent to 900,000 individuals. The response was positive and immediate.